about us

The brand was created in 2017 to provide your beloved dogs with truly organic and natural products. Rick couldn’t find any hypoallergenic shampoos in the market for Oscar who is having sensitive skin type. This inspired him to launch a 2-in-1 conditioning shampoo which has mild cleansing and moisturizing effect in one simple step.

After half a year of researches inside and outside the laboratory, he finally worked out a formula which did not contain any materials that were damaging to dogs or the natural environment. Moreover, all the raw materials are certified organic by the United States Department of Agriculture (USDA certified organic) and 100% made in Australia to ensure that your dogs are using the best products.

Rick truly believed that natural products would give your beloved dogs the best care for their hair and skin. With this simple belief and endless persistence, all his products contain organic natural ingredients and some of them have even obtained the Australian Certified Organic (ACO), Ecocert (ECO) and other internationally recognized certification.